Mobile Ticketing Now Available on VB Wave Trolleys

Mobile ticketing — a convenient, cashless way to ride public transit — is now available for customers of the VB Wave, the popular Oceanfront trolley service.

HRT’s mobile ticketing app is called the GoHRT Mobile App and can be downloaded from Google Play or Apple iTunes stores.

The GoHRT Mobile App pilot program is running only on the Virginia Beach Oceanfront routes 30 and 31 on the 14 trolleys operating under the VB Wave brand. The new Route 35, known as Bayfront shuttle, is not participating in this pilot program.

Mobile ticketing allows people to skip using cash to buy paper tickets. Instead, customers can create an account on their smart phones, purchase the number of tickets needed, and then have them validated upon boarding.

“We have been working toward this important milestone for many years and are proud to begin rolling it out this summer. Our long-term goal is to make mobile ticketing system-wide and ease the way customers interact with all our buses, light rail and ferry services. For now, it’s a service available on VB Wave only, as a pilot program.”
– William Harrell, president and CEO of HRT

HRT’s mobile ticketing pilot program will allow customers to purchase One Way ($2.00), One Day ($4.50) and Three Day ($8.00) tickets on an Android or iOS (iPhone) mobile phone. The pilot program does not offer discounted fares.

Customers can continue to purchase and use paper tickets at any authorized outlet. For those customers who use paper tickets, the standard VB Wave fares are unchanged. A one-way adult fare on the VB Wave using paper tickets is $2. A discounted fare, applied to seniors over 65 and Medicare card holders, is $1. Children 17 and under ride free.

Mobile ticketing is being implemented by moovel, of Portland, OR, under a $292,000 grant from the Virginia Department of Rail and Public Transportation. The pilot program was approved by HRT’s governing board at its February 2018 meeting.

HRT hopes to transition to mobile ticketing across its entire system because the service can help to improve the rider experience and accessibility. Mobile ticketing also makes it easier to purchase tickets by allowing customers to buy when and where they want. Multiple passes can be stored on one phone, making it easier for families and friends traveling together.

Mobile ticketing can potentially help to reduce fare collection costs and agency overhead.

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